Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics

Synopsis

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.　 Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and　PRNews.　　 The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses　and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

Book Size:

258 Pages

ISBN-13:

9781000461947

Related ISBNs:

9780367903909, 9781003024118, 9780367903916

Publisher:

Taylor and Francis

Date of Addition:

09/30/21

Copyrighted By:

Taylor & Francis. The right of Mark D. Dollins and Jon Stemmle to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.