Basics of Entrepreneurship (SAGE Back to Basics)

By: SAGE Publications India Pvt. Ltd

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Synopsis: Starting an enterprise is considered a tedious task owing to the involvement of many factors, including the lack of awareness of the eco-system of entrepreneurship. Aspiring entrepreneurs feel lost in the maze of running a business. Basics of Entrepreneurship covers the entire gamut of starting an enterprise to running it successfully in the marketplace. It will guide you through each step of entrepreneurship, acclimatizing you with the entrepreneurial eco-system along the way. SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books—on management, leadership, entrepreneurship, branding and CSR—offer advice from management experts whose knowledge and research has impacted and shaped business and management education. Other books in the series: Timeless Leadership | Advertising and Branding Basics | Leadership Lessons from Dr Pritam Singh | Corporate Social Responsibility in India | Human Resource Development Insights | Ideate, Brainstorm, Create | Building Professional Competencies | Timeless Management | Soft Skills for Workplace Success