Open Strategy: Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge)

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Synopsis
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.Why are some of the world&’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It&’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a &“nightmare competitor challenge&”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780262366816
Related ISBNs:
9780262046114
Publisher:
MIT Press
Date of Addition:
Copyrighted By:
Christian Stadler, Julia Hautz, Kurt Matzler, and Stephan Friedrich von den Eichen
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Foreword by:
Gary Hamel

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