Consumer Behaviour

By: Zubin Sethna and Jim Blythe

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: A rigorous yet informal companion for students of international consumer behaviour focusing on sociological and psychological aspects of the subjects. Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer behaviour in action and provides a wealth of resources to encourage student engagement and understanding. This book strikes a balance between sociological and psychological aspects of consumer behaviour and features coverage of social media, digital consumption and up-to-date marketing practices. A must-have companion for students studying consumer behaviour and buyer behaviour, this book will also strike a chord with practicing managers and marketing executives. Key Features: • Contemporary cases and global examples of consumer behaviour in industries including fashion, travel and technology • Pedagogical feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences' • Exclusive chapter on sustainable consumption in this era of climate change and sustainability challenges • Online resources featuring a range of tools and materials for instructors and students, including PPT slides, Instructor manual, selected video links, suggestions for further reading and much more