The Rural Enterprise Economy (Routledge Studies in the Economics of Business and Industry)
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- Synopsis
- Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs. With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 252 Pages
- ISBN-13:
- 9781000465914
- Related ISBNs:
- 9780367471873, 9781032118017, 9781003034001
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/28/21
- Copyrighted By:
- selection and editorial matter, Birgit Leick, Susanne Gretzinger, and Teemu Makkonen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Birgit Leick
- Edited by:
- Susanne Gretzinger
- Edited by:
- Teemu Makkonen