Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
By: and and
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- Synopsis
- Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today&’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 152 Pages
- ISBN-13:
- 9781136791918
- Related ISBNs:
- 9780789034359, 9781138967182, 9780429238581
- Publisher:
- Taylor and Francis
- Date of Addition:
- 11/10/21
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Lerzan Aksoy
- Edited by:
- Timothy Keiningham
- Edited by:
- David Bejou
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- by Lerzan Aksoy
- by Timothy L. Keiningham
- by David Bejou
- in Nonfiction
- in Business and Finance