Managing and Leveraging Events: Business and Social Dimensions (Routledge Advances in Event Research Series)

By: and and and and

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Synopsis
This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
Book Size:
164 Pages
ISBN-13:
9781000472868
Related ISBNs:
9781003002772, 9780367428273, 9781032123110
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Nico Schulenkorf, Katie Schlenker, Hussain Rammal, Jon Welty Peachey, and Ashlee Morgan. The right of Nico Schulenkorf, Katie Schlenker, Hussain Rammal, Jon Welty Peachey, and Ashlee Morgan to be identified as authors of this work has been asserted by them
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Travel, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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