Designing Experiences: Designing Leisure Experiences: 5th Edition (3) (Columbia Business School Publishing Ser.)

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Synopsis
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy.Designing Experiences features a foreword by B. Joseph Pine II.
Copyright:
2019

Book Details

Book Quality:
Publisher Quality
Book Size:
216 Pages
ISBN-13:
9780231549516
Publisher:
Columbia University Press
Date of Addition:
Copyrighted By:
Columbia University Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Art and Architecture, Outdoors and Nature, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Foreword by:
B. Joseph Pine II

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