The Skinny: Marketing from Scratch (Second Edition)
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- Synopsis
-
The book takes established marketing principles and recasts them in new light by passing those principles through metaphorical market, environmental, and economic prisms to reveal truths about key marketing success factors that have always existed inside them.
During the seventeenth century Sir Isaac Newton did something similar when he passed white light through actual prisms to reveal colors that had been present all along inside the white light. One core marketing truth, one new color, was revealed through the passages. We call the new color The Skinny.
The book provides accurate and timely information and actual insights about marketing principles that most folks do not and never will know.
- Copyright:
- 2020
Book Details
- Book Quality:
- Excellent
- Book Size:
- 465 Pages
- ISBN-13:
- 9781792409356
- Publisher:
- Kendall Hunt Publishing Company
- Date of Addition:
- 11/29/21
- Copyrighted By:
- David Strutton, Dr. Kenneth Thompson
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks, Communication
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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- by David Strutton
- by Kenneth Thompson
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