Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS (1st ed. 2021) (Classroom Companion: Business)

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Synopsis
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030844219
Related ISBNs:
9783030844202
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
The Editor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance, Education, Mathematics and Statistics, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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