Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy

By: and and and

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Synopsis
The case focuses on Irene Rosenfeld's tenure as CEO of the global snack food company Mondel z International. Beginning in 2006, she had led the company through many acquisitions, including France's LU Biscuit and British confectionery company Cadbury, before, in 2012, boldly splitting the company into two: Kraft, a North American grocery business, and Mondel z International, a global snack food company.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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