Elderly Consumers and Retail Sales Personnel: Examining Knowledge, Attitudes and Retail Service Satisfaction
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
- Copyright:
- 1997
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 148 Pages
- ISBN-13:
- 9781000526172
- Related ISBNs:
- 9781032166902, 9781003249245, 9781032165431
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/13/21
- Copyrighted By:
- Julie Johnson-Hillery and Jikyeong Kang.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.