Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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Synopsis
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. It provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Copyright:
1991

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780060189877
Publisher:
N/A
Date of Addition:
Copyrighted By:
Geoffrey A. Moore
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Technology
Submitted By:
Bookshare Import
Usage Restrictions:
This is a copyrighted book.

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