The Routledge Companion to Marketing and Feminism (Routledge Companions in Business, Management and Marketing)

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Synopsis
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
Book Size:
490 Pages
ISBN-13:
9781000522075
Related ISBNs:
9781003042587, 9780367477578, 9781032187563
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
selection and editorial matter, Pauline Maclaran, Lorna Stevens and Olga Kravets
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Social Studies, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Pauline Maclaran
Edited by:
Lorna Stevens
Edited by:
Olga Kravets

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