Jazz Sells: Music, Marketing, and Meaning
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 246 Pages
- ISBN-13:
- 9781317699781
- Related ISBNs:
- 9781315779546, 9781138018754, 9781138018761
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/23/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Music
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.