Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)
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- Synopsis
- Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 404 Pages
- ISBN-13:
- 9781317427841
- Related ISBNs:
- 9781315690681, 9781138340053, 9781138041011, 9781138914629
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/24/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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