Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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- Synopsis
- Geoffrey A. Moore delves into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets. Once a product reaches the mainstream market, it faces three often vexing questions: What is the best way to develop a stronger market for the product's growth? What is the most effective way to capitalize on and sustain growth? And when this market inevitably subsides, how can businesses survive the change? Moore deftly answers these questions and provides businesses with the knowledge and tools they need in this fast-paced lucrative market.
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780060189846
- Publisher:
- N/A
- Date of Addition:
- 11/24/08
- Copyrighted By:
- Geoffrey Moore
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Import
- Usage Restrictions:
- This is a copyrighted book.