Sport Marketing in a Global Environment: Strategic Perspectives (World Association for Sport Management Series)
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- Synopsis
- This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 284 Pages
- ISBN-13:
- 9781000575514
- Related ISBNs:
- 9781032217963, 9781003270041, 9781032217949
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/20/22
- Copyrighted By:
- selection and editorial matter, Ruth M. Crabtree and James J. Zhang
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sports, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Ruth M. Crabtree
- Edited by:
- James J. Zhang
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- by Ruth M. Crabtree
- by James J. Zhang
- in Nonfiction
- in Sports
- in Business and Finance