The Business of Fashion: Designing, Manufacturing, And Marketing (Fifth Edition)
By: and and
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- Synopsis
- Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.
- Copyright:
- 2016
Book Details
- Book Quality:
- Excellent
- Book Size:
- 382 Pages
- ISBN-13:
- 9781501315213
- Publisher:
- Fairchild Books
- Date of Addition:
- 04/27/22
- Copyrighted By:
- Bloomsbury Publishing Inc
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.
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