Design-Centered Entrepreneurship (2)

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Synopsis
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
Book Size:
332 Pages
ISBN-13:
9781000570212
Related ISBNs:
9781032070162, 9781032070100, 9781003204992
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Min Basadur, Michael Goldsby and Rob Mathews, The right of Min Basadur, Michael Goldsby and Rob Mathews to be identified as authors of this work has been asserted in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Art and Architecture, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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