TV Commercials: or, How Big is the Boat?
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- Synopsis
- Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781136070297
- Related ISBNs:
- 9780240805924, 9780080479019, 9781138131361
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/27/22
- Copyrighted By:
- Elsevier Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Art and Architecture
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.