Ambitious Brew: The Story of American Beer

Synopsis

From the Book Jacket: In this first-ever history of American beer, Maureen Ogle tells its epic story, from the German immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1830s, with only a few breweries making heavy, yeasty English ale. When a wave of Germans arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind. Just fifty years later, the American-style lager beer that they invented was the nation's most popular beverage-and brewing was the nation's fifth-largest industry, ruled by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But anti-German sentiments aroused by World War I inflamed an already aggressive anti-drink campaign (one activist even declared that "the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller"), and Prohibition ended brewing's first golden age. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink. With panoramic scope and sweep, Maureen Ogle creates a portrait of the innovators and entrepreneurs behind our familiar brews and restores an essential piece of our American story. MAUREEN OGLE is a historian and the author of two previous books, All the Modern Conveniences and Key West. She lives in Ames, Iowa, a town of fifty thousand whose only stand-alone liquor store stocks nearly six hundred different beers.

Copyright:

2006

Book Details

Book Quality:

Excellent

Book Size:

424 Pages

ISBN-13:

9780151010127

Publisher:

N/A

Date of Addition:

12/18/08

Copyrighted By:

Maureen Ogle

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

History, Nonfiction, Cooking, Food and Wine, Business and Finance

Submitted By:

Shelley L. Rhodes

Proofread By:

Mickey Prahin

Usage Restrictions:

This is a copyrighted book.