Presenting Without Pandering - Self-Marketing for Creatives: A Psychological Guide (1st ed. 2022)

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Synopsis
This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that.This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Copyright:
2022

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783662643051
Related ISBNs:
9783662643044
Publisher:
Springer Berlin Heidelberg
Date of Addition:
Copyrighted By:
Springer-Verlag GmbH Germany, part of Springer Nature
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Psychology, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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