Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies (1st ed. 2022)

Synopsis

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9789811664335

Related ISBNs:

9789811664328

Publisher:

Springer Singapore, Singapore

Date of Addition:

05/07/22

Copyrighted By:

The Editor

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Psychology, Earth Sciences, Law, Legal Issues and Ethics, Sociology

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Chandana R. Hewege

Edited by:

Jaylan Azer

Edited by:

Yangyang Jiang

Edited by:

M. S. Balaji

Edited by:

Jishnu Bhattacharyya