Made to Stick: Why Some Ideas Survive and Others Die
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- Synopsis
- What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
- Copyright:
- 2007
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781588365965
- Related ISBNs:
- 9781400064281
- Publisher:
- Random House Group
- Date of Addition:
- 05/19/22
- Copyrighted By:
- Chip Heath and Dan Heath
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance, Psychology, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Chip Heath
- by Dan Heath
- in Nonfiction
- in Self-Help
- in Business and Finance
- in Psychology
- in Communication
- in Sociology