Handbook of Hospitality Marketing Management (Handbooks Of Hospitality Management Ser.)
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- Synopsis
- This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 576 Pages
- ISBN-13:
- 9781136399961
- Related ISBNs:
- 9780080569437, 9780080450803
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/24/22
- Copyrighted By:
- Elsevier Ltd.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Travel, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Haemoon Oh
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