The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (2)
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- Synopsis
- In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 364 Pages
- ISBN-13:
- 9781136809347
- Related ISBNs:
- 9781138110601, 9780203828588, 9781848729445
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/24/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- L. J. Shrum
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- by L. J. Shrum
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology