Creating Powerful Brands: The Strategic Route To Success In Consumer, Industrial And Service Markets (4) (Cim Professional Ser.)
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- Synopsis
- This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets:• Summarises the latest thinking and best practice in the domain of branding• All new real marketing campaigns show how branding theories are implemented in practice• Brought right up to date with a clear European and UK focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 482 Pages
- ISBN-13:
- 9781136445187
- Related ISBNs:
- 9781138440906, 9781856178495, 9781856178501
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/24/22
- Copyrighted By:
- Leslie de Chernatony, Professor Malcolm McDonald and Elaine Wallace. Published by Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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