The Routledge Companion to Contemporary Brand Management (Routledge Companions in Business, Management and Accounting)
By: and and
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- Synopsis
- The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 584 Pages
- ISBN-13:
- 9781317751571
- Related ISBNs:
- 9780415747905, 9781315796789, 9781032242392
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/25/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francesca Dall'Olmo Riley
- Edited by:
- Jaywant Singh
- Edited by:
- Charles Blankson
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- by Francesca Dall'Olmo Riley
- by Jaywant Singh
- by Charles Blankson
- in Nonfiction
- in Business and Finance