Troverie (A)
By: and and
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- Synopsis
- Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could customer acquisition costs be reduced through optimization of marketing messages and channels, or did high marketing costs presage a fundamental problem with Troverie's business model? Troverie was an authorized retailer of 17 luxury watch brands, and had partnered with brick-and-mortar jewelry retailers that would drop ship the watches from their inventory in exchange for a share of Troveries's revenue. The brands were authorizing online sales for the first time, to combat "grey market" outlets that sold their watches without the manufacturer's warranty.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 05/28/22
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.