Sport Broadcasting for Managers

By: Hunter Fujak and Stephen Frawley

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Synopsis: This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism or digital media.

Book Quality:: Publisher Quality
Book Size:: 158 Pages
ISBN-13:: 9781000597431
Related ISBNs:: 9780367690229, 9781003140061, 9780367690182
Publisher:: Taylor and Francis
Date of Addition:: 06/10/22
Copyrighted By:: selection and editorial matter, Hunter Fujak and Stephen Frawley
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Sports, Business and Finance
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Hunter Fujak
Edited by:: Stephen Frawley