Marketing Recorded Music: How Music Companies Brand and Market Artists (4)
By: and and
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- Synopsis
- This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 486 Pages
- ISBN-13:
- 9781000585148
- Related ISBNs:
- 9780367721176, 9780367693947, 9781003153511
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/13/22
- Copyrighted By:
- Tammy Donham, Amy Sue Macy and Clyde Philip Rolston, The right of Tammy Donham, Amy Sue Macy and Clyde Philip Rolston to be identified as authors of this work has been asserted in accordance with sections
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Technology, Music
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Clyde Philip Rolston
- by Tammy Donham
- by Amy Sue Macy
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- in Technology
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