Strategic Public Relations Writing: Proven Tactics and Techniques

Synopsis

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations—ranging from social media posts and website updates to podcasts, speeches and infographics—prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book’s strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include chapter outlines; a testbank; sample homework, paper and portfolio-building assignments; and lecture slides. They can be accessed at www.routledge.com/ 9781032163871.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

Book Size:

216 Pages

ISBN-13:

9781000600049

Related ISBNs:

9781003248330, 9781032157313, 9781032163871

Publisher:

Taylor and Francis

Date of Addition:

06/28/22

Copyrighted By:

Jim Eggensperger and Jeanne M. Salvatore. The right of Jim Eggensperger and Jeanne Salvatore to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.