Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (1st ed. 2022) (Springer Proceedings in Business and Economics)
By: and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783031065811
- Related ISBNs:
- 9783031065804
- Publisher:
- Springer International Publishing
- Date of Addition:
- 06/28/22
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Francisco J. Martínez-López
- Edited by:
- Juan Carlos Gázquez-Abad
- Edited by:
- Marco Ieva
Reviews
Other Books
- by Francisco J. Martínez-López
- by Juan Carlos Gázquez-Abad
- by Marco Ieva
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology