Principles of Business, Marketing, and Finance (2)

By: Robert L. Dansby and Chris M. Gassen and Brenda Clark

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.