Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)
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- Synopsis
- Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 216 Pages
- ISBN-13:
- 9781136666292
- Related ISBNs:
- 9780203583258, 9780415817868, 9781138966178
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/23/22
- Copyrighted By:
- Hutchinson
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.