Postfeminist Celebrity and Motherhood: Brand Mom (Routledge Research in Cultural and Media Studies)

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Synopsis
This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
Book Size:
136 Pages
ISBN-13:
9781317265702
Related ISBNs:
9781315636665, 9781138640382, 9780367877385
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor and Francis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Entertainment, Nonfiction, Art and Architecture, Computers and Internet, Social Studies, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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