Social Marketing
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- Synopsis
- Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!
- Copyright:
- 2001
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 104 Pages
- ISBN-13:
- 9781136404276
- Related ISBNs:
- 9780789017161, 9780203049174, 9780789017178
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/25/22
- Copyrighted By:
- The Haworth Press, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.