Promotional Practices and Perspectives from Emerging Markets (Advances in Emerging Markets and Business Operations)

Synopsis

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.

Copyright:

2023

Book Details

Book Quality:

Publisher Quality

Book Size:

262 Pages

ISBN-13:

9781000641646

Related ISBNs:

9781032325491, 9781032269146, 9781003315582

Publisher:

Taylor and Francis

Date of Addition:

09/05/22

Copyrighted By:

selection and editorial matter, Sudhir Rana, Avinash K Shrivastava and Sachin Kumar Raut

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance, Communication

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Sudhir Rana

Edited by:

Avinash K Shrivastava

Edited by:

Sachin Kumar Raut