Reputation Capital: How to Navigate Crises and Protect your Greatest Asset
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- A longtime journalist, ABC News Correspondent, and business communications expert shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand.In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009–2010. The biggest mistake he's seen organizations make in their crisis communication is to try to "make it go away" by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Instead, Winick argues for communicating ethically, with transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments—universal dos and don'ts. And he gives practical advice on who you should talk to and when, who should do the talking, how to form a crisis communication team, what tone you should strike in your message, how to work with the media, and much more.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 232 Pages
- ISBN-13:
- 9781523001866
- Publisher:
- Berrett-Koehler Publishers
- Date of Addition:
- 09/20/22
- Copyrighted By:
- 2022 by T.J. Winick
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Law, Legal Issues and Ethics, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by T.J. Winick
- in Nonfiction
- in Business and Finance
- in Law, Legal Issues and Ethics
- in Communication