The Savvy Author's Guide to Book Publicity: A Comprehensive Resource--From Building the Buzz to Pitching the Press

By: Lissa Warren

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Synopsis: Here is an essential reference for writersufrom the self-published to those published by major housesuwritten by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isnOCOt getting results. Each chapter details what happens to a book once itOCOs off press, and how authors can be helpful in the promotion processuor even spearhead it if need beuto get the coverage they deserve. WarrenOCOs advice is buttressed by her stories of authorsuthe enterprising, the shy, the well-prepared, and the noviceurelating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy AuthorOCOs Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an authorOCOs message loud and clear. "