Advertising Myths: The Strange Half-Lives of Images and Commodities
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- Synopsis
- Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 168 Pages
- ISBN-13:
- 9781135141493
- Related ISBNs:
- 9780415281744, 9780203603680, 9780415281737
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/10/22
- Copyrighted By:
- Anne Cronin
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.