Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want
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- Synopsis
- Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 386 Pages
- ISBN-13:
- 9781630476595
- Publisher:
- Morgan James Publishing, LLC
- Date of Addition:
- 10/10/22
- Copyrighted By:
- Jay Conrad Levinson, Shel Horowitz
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Earth Sciences
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Jay Conrad Levinson
- by Shel Horowitz
- in Nonfiction
- in Business and Finance
- in Earth Sciences