Successfully Doing Business/Marketing In Eastern Europe (Routledge Studies in International Business and the World Economy #46)
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- Synopsis
- Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 226 Pages
- ISBN-13:
- 9781135696306
- Related ISBNs:
- 9780203885703, 9780789032720, 9780789032737
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/13/22
- Copyrighted By:
- Taylor & Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- V H Kirpalani
- Edited by:
- Lechoslaw Garbarski
- Edited by:
- Erdener Kaynak
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- by V.H. Manek Kirpalani
- by Lechoslaw Garbarski
- by Erdener Kaynak
- in Nonfiction
- in Business and Finance