Global Strategies in Retailing: Asian and European Experiences (Routledge Studies in International Business and the World Economy)

Synopsis

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Copyright:

2013

Book Details

Book Quality:

Publisher Quality

Book Size:

254 Pages

ISBN-13:

9781136161179

Related ISBNs:

9780415644297, 9780203079638, 9780367867492

Publisher:

Taylor and Francis

Date of Addition:

10/13/22

Copyrighted By:

selection and editorial material, John Dawson and Masao Mukoyama

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

John Dawson

Edited by:

Masao Mukoyama