Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (Routledge Interpretive Marketing Research)
By: and and and and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 258 Pages
- ISBN-13:
- 9781136758355
- Related ISBNs:
- 9780203469729, 9781138206106, 9780415516495
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/17/22
- Copyrighted By:
- selection and editorial material, Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens and Lorna Stevens
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Parenting and Family, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stephanie O'Donohoe
- Edited by:
- Margaret Hogg
- Edited by:
- Pauline Maclaran
- Edited by:
- Lydia Martens
- Edited by:
- Lorna Stevens
Reviews
Other Books
- by Pauline Maclaran
- by Lydia Martens
- by Stephanie O'Donohoe
- by Margaret Hogg
- by Lorna Stevens
- in Nonfiction
- in Parenting and Family
- in Business and Finance
- in Sociology