Consumer Behaviour: A Practical Guide (Routledge Library Editions: Consumer Behaviour)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 206 Pages
- ISBN-13:
- 9781317565901
- Related ISBNs:
- 9781315736082, 9781138832367, 9781138832398
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/18/22
- Copyrighted By:
- Gordon R. Foxall
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Psychology, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
Reviews
Other Books
- by Gordon R. Foxall
- in Nonfiction
- in Business and Finance
- in Psychology
- in Sociology