The Routledge Handbook of Nonprofit Communication (Routledge Handbooks in Communication Studies)
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
- Copyright:
- 2023
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 354 Pages
- ISBN-13:
- 9781000689112
- Related ISBNs:
- 9781003170563, 9780367771775, 9780367772727
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/19/22
- Copyrighted By:
- selection and editorial matter, Gisela Marques Pererira Gonçalves and Evandro Samuel Ribeiro dos Santos Oliveira
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Gisela Gonçalves
- Edited by:
- Evandro Oliveira
Reviews
Other Books
- by Gisela Gonçalves
- by Evandro Oliveira
- in Nonfiction
- in Business and Finance
- in Communication