Industrial Products: A Guide to the International Marketing Economics Model
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- Synopsis
- Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
- Copyright:
- 1994
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 248 Pages
- ISBN-13:
- 9781136585852
- Related ISBNs:
- 9781560244257, 9781138972667, 9780203058077
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/20/22
- Copyrighted By:
- The Haworth Press, Inc
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Technology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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