Let the Story Do the Work: The Art of Storytelling for Business Success
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- Synopsis
- It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.Packed with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way. You’ll discover how to use stories to: Capture attentionEngage your audienceChange mindsInspire actionBring facts and data to lifeClarify challenging conceptsPitch persuasivelyFundraise effectivelyAnd moreNever underestimate the power of a great story. Learn to leverage the elements of storytelling—and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9780814438022
- Related ISBNs:
- 9781400239702, 9780814438015
- Publisher:
- AMACOM
- Date of Addition:
- 10/21/22
- Copyrighted By:
- Esther K. Choy
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.